branding ,
website design ,
social media content
hawran is a local music festival, born from southern syria, combining music, art, food, and culture
celebrating heritage and contemporary art forms
we created the brand identity with the intention of introducing the nature, culture, and history of hawran, blending the rooted powerful traditions with the unconventional experimental progression representing rich natural lands, forests of soil, green trees, and sun-bathed wheat fields
the logo combines typography and iconography, the arabic font is heavy, traditional with a twist, edges and curves creating harmony between angles and arcs, while the english font is sleek and modern, shaded with the eye-shape letter حـ that forms the flow of a mountain and valley blending to celebrate the joint history of hawran
logo icon lines inspired from nature, moving between strong and fluid, taking from sun-ray, wild flowers, and the contrast of high and low lands, soft cold breeze passing through strong heavy black volcanic rocks
we added branding implementation in designed packaging and festival items and printable materials
we created the website as a landing page introducing the festival concept, southern talks podcast, and articles and content pieces about the area’s heritage and culture
we supported in developing the marketing strategy through social media platforms and local community involvement and networking, and designed templates for different content formats
